A "design" generally means features of shape, configuration, pattern or ornament applied to an article by any industrial process.

Designs can be registered for a wide range of products, including computers, telephones, CD-players, textiles, jewelry and watches.

Registered designs protect only the appearance of products (for example, the look of a computer monitor), but not the way in which the products relating to the designs work. Protection for the way in which a product works may be available under patent law whereas computer software is protected under copyright law.

Registered design protection is renewable for periods of five years up to a maximum of 25 years.

Registrable Designs

To be registrable, a design must be NEW at the filing date of the application, or the priority date (if claimed). A design is new if:

• it has not been previously registered for the same or any other article, or
• it has not been previously published or disclosed in the Hong Kong Special Administrative Region (the Hong Kong SAR) or elsewhere.

Disclosure of a design before filing an application may destroy its novelty. As a result, any registration of such design may be invalid because the design is not new.

This means that to obtain a valid registration, a design owner should apply for design registration before disclosing, e.g. marketing, the designed product in the Hong Kong SAR or anywhere else in the world.

An application for registration of a design is only subject to formality examination by the Registrar of Designs as to whether the necessary information and documents in support of the application have been filed in compliance with the statutory requirements. The Designs Registry generally does not conduct substantive examination on the application, which means that the Registry does not assess the registrability of the design, that is, whether the design is new and the appearance of the article appeals to and can be judged by the eye. Nonetheless, if the Registrar of Designs determines that, on the face of the application, the design is not new or is not registrable for any other reason, he may refuse the application.

Non-registrable Designs

Designs that are not registrable include the following:

1. Designs in respect of an article if the appearance of the article is not material.
2. Designs the publication or use of which would be contrary to public order or morality, particularly those designs that are considered as:
1. contrary to:
1. the interests of national security, sovereignty, unity, reputation or territorial integrity (notably constituting an offence under The Law of the People’s Republic of China on Safeguarding National Security in the Hong Kong Special Administrative Region and/or the Safeguarding National Security Ordinance (Instrument A305));
2. public security or order; or
3. personal safety,
   
   notably through transmitting, inciting or trivializing an illegal activity;
2. being, either explicitly or by insinuation, associated or connected with an offensive, indecent or outrageous meaning, conduct or activity, e.g. in terms of inciting hatred or otherwise transmitting an insulting/degrading/disparaging message towards a particular race, group, gender, religion, institution or belief;
3. being, without authorization, identical to or resembles individual names/emblems/landmarks of government leadership, authorities or agencies (including those of the Central People’s Government); or
4. containing references to or is associated/connected with any well-known tragedy or otherwise shocking/disturbing event, as likely to be considered amongst a section of the public as offensive.
3. Computer programs or protected layout-designs (topographies).
4. Designs applied to certain articles:
• works of sculpture (other than casts or models used or intended to be used as models or patterns to be multiplied by any industrial process);
• wall plaques, medals and medallions; and
• printed matter primarily of a literary or artistic character including book jackets, calendars, certificates, coupons, dress-making patterns, greeting cards, labels, leaflets, maps, plans, playing cards, postcards, stamps, trade advertisements, trade forms and cards, transfers and similar articles.
5. A method or principle of construction.
6. Features of shape or configuration of an article which are dictated solely by the function which the article has to perform.
7. Features of shape or configuration of an article which are dependent upon the appearance of another article of which it is intended by the designer to form an integral part.
8. Designs that consist of or contain the national flag, the national emblem, the regional flag, the regional emblem or their designs.

If you have registered a design in respect of a product, you will have the exclusive right to prevent others from, amongst others, manufacturing, importing, using, selling or hiring the product in respect of which the design is registered and to which that design or a design not substantially different from that design has been applied. If other people use it in the course of trade or business in the Hong Kong Special Administrative Region (the Hong Kong SAR) in relation to the same or similar articles without your consent, you are entitled to take a civil action against them on the ground that they are liable for infringement of your design.

The design registration system of the Hong Kong SAR provides territorial protection. Likewise, designs registered with China National Intellectual Property Administration or designs registries of other countries or regions do not automatically receive protection in the Hong Kong SAR. In order to obtain protection as registered designs in the Hong Kong SAR, designs must be registered under the Registered Designs Ordinance (Cap. 522) and the Registered Designs Rules (Cap. 522A) of the Hong Kong SAR.

Only the owner of a design is entitled to register a design. An owner may obtain ownership by, amongst others, commissioning the creation of the design, or under an employment contract or by assignment, etc.