As Asia's World City, Hong Kong is committed to the protection of intellectual property. With the goal of enhancing consumer confidence in Hong Kong, and to strengthen the City's reputation as a "Shopping Paradise" for genuine products, the Intellectual Property Department has launched the "No Fakes Pledge" Scheme.
The Scheme is established in 1998. The issuing bodies of the "No Fakes Pledge" Scheme are Educational Booksellers’ Association Ltd., Hong Kong & Kowloon Electrical Appliances Merchants' Association Limited, Hong Kong Book & Stationery Industry Association, Hong Kong Intellectual Property Council of the Federation of Hong Kong Industries, Hong Kong General Chamber of Pharmacy Limited, Hong Kong Record Merchants Association Ltd., Hong Kong Retail Management Association, The Chamber of Hong Kong Computer Industry, The Cosmetic & Perfumery Association of Hong Kong, The Federation of Hong Kong Watch Trades & Industries Limited, The General Chamber of Hong Kong Ceramic Tiles And Sanitary Wares Limited and The Jewellers' and Goldsmiths' Association of Hong Kong Limited. The "No Fakes Pledge" Scheme not only aims to promote a sense of pride among traders who do not deal in counterfeit and pirated goods; it also aims to enhance awareness of intellectual property protection among retailers and consumers alike.
The "No Fakes Pledge" Scheme campaign encourages participating retail merchants to set a good example by pledging not to sell or distribute counterfeit or pirated products, thus establishing and upholding honest and trustworthy trading practices. With the help of strong marketing and growing participation, this campaign, will further distinguish honest and reliable retail merchants, thereby gaining the confidence and trust of consumers.
In 2004, Hong Kong Intellectual Property Department cooperated with Guangdong Intellectual Property Office to launch the "No Fakes Pledge" Scheme in Guangdong Province. In 2011, the Guangdong Intellectual Property Office (GIPO), Copyright Bureau of Guangdong Province (GDCB) and Guangdong Province Administration for Industry and Commerce (GDAIC) jointly announced the launch of the “No Fakes Pledge” Scheme in all 21 cities at the prefectural level in Guangdong Province, as well as Shunde District, Foshan.
All participating retail merchants of the "No Fakes Pledge" Scheme have committed not to sell or deal in counterfeit or pirated goods and to sell only genuine goods. All retail merchants participating in the "No Fakes Pledge" Scheme will post the "No Fakes" stickers and tent cards in their shops. With the "No Fakes" logo, tourists and consumers can easily identify reliable retailers and shop with confidence.